Overview
In the battle of ClickFunnels vs ConvertKit (now called Kit), both platforms offer unique features that cater to different marketing needs. This blog post provides a comprehensive comparison of these two powerful tools, exploring their features, pricing, target users, and learning resources.
We’ll dive into the recent enhancements of ClickFunnels 2.0 and assess how its capabilities stack up against ConvertKit’s email marketing prowess. Additionally, we’ll discuss ConvertKit pricing options, share a personal ConvertKit review, and examine the SEO features of ClickFunnels to help you decide which platform is the best fit for your business goals. Whether you’re focused on driving conversions through sales funnels or building relationships through email marketing, this post will guide you through the key differences to consider.
Table of Contents
My experience using these tools
I have been an affiliate marketer for over four years, and during my first year of hands-on digital marketing experience, I faced difficulties managing and monitoring different metrics at each level of my sales funnels. Segmenting my email lists and creating campaigns for each target audience group became a nightmare. I came across both these tools and decided to test each one out with an existing landing page.
Through ClickFunnels, I was able to increase the overall conversion rate (CR) by 26% in just four months. The platform focuses mainly on maintaining a converting sales funnel that goes hand in hand with an omnichannel marketing strategy.
On the other hand, ConvertKit assisted me in engaging with my target audience and maintaining a high customer return rate.
ClickFunnels-An overview on the tool
ClickFunnels is an all-in-one sales funnel builder designed to help businesses create and optimize their marketing and sales processes seamlessly. Launched in 2014 by Russell Brunson, ClickFunnels enables you to design high-converting landing pages, sales pages, and entire sales funnels without the need for extensive coding or design skills.
The platform offers a variety of templates and features, including email automation, payment processing, affiliate management and integration with other marketing tools, making it a popular choice for entrepreneurs, marketers, and businesses looking to drive conversions and maximize sales.
Introducing ClickFunnels 2.0
ClickFunnels 2.0 represents a significant upgrade to the original platform, introducing new features that streamline building effective sales funnels. This update offers a more intuitive interface, advanced funnel-building tools, and improved customization options for better marketing control.
In the ClickFunnels vs ConvertKit comparison, ClickFunnels 2.0 emphasizes performance with faster load times and enhanced analytics for tracking conversions. Whether you’re an experienced marketer or just starting, it provides essential tools to elevate your online business. One of the key differences between the two version is that there are more ClickFunnels CRM integration options with ClickFunnels 2.0.
What is ConvertKit?
The ConvertKit email marketing platform, founded by Nathan Barry in 2013, focuses on helping creators, bloggers and small business grow their email lists and engage their audiences through automated email marketing campaigns.
The platform is known for its user-friendly interface, tagging system for audience segmentation, and robust automation features, including drip campaigns and customizable ConvertKit landing pages. ConvertKit also offers powerful analytics to track the performance of email campaigns, making it a go-to tool for those looking to monetize their content and build meaningful relationships with their audience.
Target Users: ClickFunnels vs ConvertKit
Understanding the target users for each platform is crucial when deciding between ClickFunnels vs ConvertKit. Each tool caters to different audiences and serves distinct marketing purposes. Here’s a breakdown of the ideal users for both platforms.
ClickFunnels Target Users
This platform is primarily designed for entrepreneurs, marketers, and businesses focusing on sales conversions and ecommerce. Here are the key target users:
ClickFunnels ecommerce
ClickFunnels ecommerce is highly beneficial for online store owners looking to create effective sales funnels that boost conversions. Its ecommerce functionalities, such as product pages, payment processing, and checkout optimization, make it a great choice for those in the retail space.
Digital Marketers
Marketers aiming to build lead generation funnels or nurture leads through a defined sales process will find this option particularly useful. Create high-converting ClickFunnels landing pages and sales pages, which are pivotal for successful marketing campaigns. In the past 2 years I have used Cickfunnels SEO optimizations have never been such a streamlined process.
Coaches and Consulting Firms
Those offering coaching services or consulting can leverage ClickFunnels to create sales funnels for their services, upselling, and automating booking for consultations.
Clickfunnels for Affiliate Marketing
Affiliate Marketers can benefit from ClickFunnels affiliate training programs to learn how to effectively promote products and optimize their sales funnels. I have used ClickFunnels for affiliate marketing and as a result, I have been steady commissions for over 4 years straight.
ConvertKit Target Users
ConvertKit is tailored primarily for creators, bloggers, and small businesses focused on email marketing and audience engagement. Here’s who would benefit most from ConvertKit:
Content Creators
Bloggers, YouTubers, and podcasters can use ConvertKit to build and engage their email lists, sending targeted content directly to their audience. The platform’s visual automation tools enable you to nurture your subscribers based on their interests.
Online Course Instructors
Educators who offer online courses can utilize ConvertKit to communicate with students, share course updates, and promote additional resources effectively.
Writers and Authors
Those looking to grow their audience through their writings or books can use ConvertKit to manage their email subscribers, providing value through newsletters and updates.
Small Businesses
Small businesses seeking to communicate with their customers will find ConvertKit’s plans effective for building relationships and sending promotional content.
Features: ClickFunnels vs ConvertKit
The choice between ClickFunnels vs ConvertKit is crucial for businesses looking to enhance their online presence. ClickFunnels optimizes the sales funnel process, while ConvertKit excels in email marketing and audience engagement. This section will explore the key features of each tool to help you make an informed decision.
| Feature | ClickFunnels | ConvertKit |
|---|---|---|
| Sales Funnel Creation | Create customized sales funnels with a drag-and-drop interface. | Focuses on email marketing and audience engagement workflows. |
| Landing Page Templates | Offers you a wide range of pre-designed, conversion-optimized ClickFunnels templates. | Provides you with customizable opt-in forms and landing pages. |
| Email Marketing Automation | Includes built-in email marketing capabilities for automated sequences. | Visual automation builder for creating complex email workflows. |
| Integrations | Clickfunnels integrations: Seamlessly integrates with payment processors, CRMs, and other tools. | Supports integrations with various marketing tools and platforms. |
| SEO | Clickfunnels SEO: Allows for basic on-page SEO optimizations, including meta tags and alt text. | Focuses more on email deliverability and engagement metrics rather than SEO. |
| Ecommerce Functionality | Supports ecommerce businesses with online store setups and transaction processing. | Primarily focuses on email capture rather than direct ecommerce. |
Key differences between ClickFunnel and ClickFunnel 2.0
| Feature | ClickFunnels | ClickFunnels 2.0 |
|---|---|---|
| User Interface | Simple user interface with basic navigation, suitable for beginners. | A revamped, modern user interface with improved navigation, making it easier to create and manage funnels. |
| Funnel Builder | Offers a basic funnel builder with pre-designed templates. | Enhanced funnel builder with drag-and-drop functionality, more templates, and customization options. |
| Performance | Reliable performance but can experience slow load times during high traffic periods. | Improved performance and faster load times, designed to handle increased traffic and optimize user experience. |
| SEO Features | Basic SEO options for optimizing landing pages and funnels. | Enhanced ClickFunnels SEO capabilities, allowing for better optimization of URLs, meta descriptions, and more. |
| Membership Areas | Limited functionality for creating membership sites. | Expanded membership site features, including improved content delivery and user management capabilities. |
| Integrations | Supports various third-party integrations but can be limited in functionality with some tools. | A broader range of integrations with enhanced functionalities for popular tools and services. |
| Analytics and A/B Testing | Basic analytics and limited A/B testing options for funnels. | Advanced analytics dashboard with deeper insights, enhanced A/B testing capabilities, and performance tracking. |
| Pricing Structure | Offers multiple pricing tiers suited for different business needs. | Similar pricing structure but with added value for the same price, reflecting the additional features in 2.0. |
Pricing: ClickFunnels vs ConvertKit
ClickFunnels Pricing Plans
ClickFunnels offers several pricing plans designed to accommodate different business sizes and requirements, which is an important factor when considering your options in ClickFunnels vs ConvertKit. The primary pricing plans include:
- Starter Plan: This plan includes essential features such as funnel building, email integrations, and access to a limited number of funnels and pages. I would recommend this plan for entrepreneurs and small businesses looking to get started with sales funnels.
- Platinum Plan: The Platinum Plan provides access to additional features, including unlimited funnels and pages, priority support, and the ability to use the Actionetics feature for advanced email marketing automation.
- ClickFunnels Yearly Plan: For those with businesses willing to commit for a year, ClickFunnels offers an annual plan at a discounted rate. This plan not only saves you money but also provides all the features included in the Platinum Plan.
- ClickFunnels Free Trial: If you’re unsure about committing to a paid plan, ClickFunnels offers a free trial for new users (14 days). This allows you to explore the platform, create sales funnels, and test various features without any financial obligation.
ConvertKit Pricing
ConvertKit Pricing also offers a straightforward pricing structure based on your subscriber count, making it easy to choose the right plan as you compare Convertkit vs Clickfunnels. The main ConvertKit plans include:
- ConvertKit free Plan: This plan is available for up to 1,000 subscribers and includes basic features such as customizable sign-up forms, landing pages, and email sequences. It’s an excellent starting point for new creators or businesses just beginning to grow their email list.
- Creator Plan: Starting at around $15 per month, this plan is designed for users who exceed 1,000 subscribers. It includes additional features like unlimited landing pages, automated funnels, and advanced reporting.
- Creator Pro Plan: For $29 per month, this plan offers all the features of the Creator Plan, along with advanced tools like newsletter signup incentives, priority support, and subscriber scoring, which helps you identify engaged subscribers.
ClickFunnel & ConvertKit Integrations
Integrations play a vital role in determining the effectiveness of your marketing tools. They allow you to connect different applications and systems, streamlining your workflow and enhancing your marketing capabilities. In this section, we will explore the integrations available with ClickFunnels and ConvertKit.
| Feature/Integrations | ClickFunnels Integrations | ConvertKit Integrations |
|---|---|---|
| Email Marketing Services | Integrates with providers like Mailchimp, ActiveCampaign, and GetResponse for lead capture and follow-ups. | Connects with email marketing tools to enhance subscriber engagement. |
| Payment Processors | Supports Stripe, PayPal, and Authorize.net for seamless ecommerce transactions. | Integrates with Shopify and WooCommerce for capturing customer data based on purchases. |
| Automation Tools | Works with Zapier for creating automated workflows between applications. | Offers integrations that streamline email marketing automation across various platforms. |
| Webinar Software | Compatible with tools like Zoom and WebinarJam to host live webinars directly from sales funnels. | Allows integration with webinar platforms to promote events and nurture leads with automated sequences. |
| CRM Systems | Integrates with popular CRMs like Salesforce and HubSpot to manage customer interactions efficiently. | Works well with membership site tools to communicate with subscribers effectively. |
| Landing Page Builders | Provides options to integrate with other landing page tools, like WordPress, for enhanced funnel customization. | Can integrate with tools like Unbounce and LeadPages for additional landing page functionalities. |
| Social Media Platforms | Connects with social media platforms to enhance promotional strategies. | Works with social media tools to boost email marketing campaigns. |
SEO: ClickFunnels vs ConvertKit
ClickFunnels SEO
ClickFunnels provides you with several basic SEO features to help you optimize your sales funnels. Here are some key aspects:
- On-Page SEO: ClickFunnels allows you to edit vital on-page SEO elements, such as page titles, meta descriptions, and URLs. This capability helps improve your funnel’s visibility on search engines.
- Customizable URLs: Users can create search-friendly URLs for their pages, which can positively impact your rankings and click-through rates. Remember, properly structured URLs are essential for both users and search engines.
- Image Alt Text: ClickFunnels enables you to add alt text to images within your funnels, which is beneficial for SEO ranking purposes, as it helps search engines understand the content of the images and can improve accessibility.
- Load Speed Optimization: While its not a direct SEO feature, ClickFunnels is optimized for speed, which is an essential factor for search engine rankings. A faster-loading funnel can reduce bounce rates and improve overall user experience.
- Limited Blogging Capability: It’s important to note that ClickFunnels is not primarily designed for blogging or content marketing, which are crucial aspects of SEO. Those looking for extensive blogging capabilities may need to supplement with a dedicated blogging platform, like WordPress.
SEO integration into ConvertKit Plans
On the other hand, ConvertKit focuses more on email marketing than on direct SEO features. However, there are aspects to consider:
- ConvertKit Landing Pages for SEO: ConvertKit allows you to create landing pages and forms that can be SEO-optimized. While these pages can capture leads effectively, their SEO capabilities are somewhat limited in comparison to dedicated website platforms.
- Analytics and Insights: ConvertKit provides analytics to understand how your audiences engage with your emails. While this isn’t traditional SEO, insights into subscriber behavior can help optimize your content for better engagement.
- Integrations for SEO: For users looking for dedicated SEO tools, ConvertKit can be integrated with various web analytics and SEO platforms that can enhance your marketing efforts outside of email.
- Content Creation: With ConvertKit’s focus on content marketing and email, you can create valuable content that drives audience engagement, which is essential for indirect SEO benefits. Engaging emails often lead to sharing and higher website traffic.
Learning Resources
ClickFunnels Academy
| Resource | Description |
|---|---|
| ClickFunnels Academy | Explore a comprehensive collection of courses covering funnel building techniques and strategies for maximizing conversions. |
| ClickFunnels Affiliate Training | Specific training for those looking to become affiliates, teaching promotion best practices and earning commissions. |
| Webinars and Workshops | Live sessions featuring industry experts on topics like email conversion strategies and funnel optimization. |
| Community Support | Get access to forums, Facebook groups, and user-generated content for connecting with other funnel builders and sharing advice. |
| Extensive Library of ClickFunnels Templates | Get access to a variety of high-converting templates allowing you to start quickly and study effective designs and copy. |
ConvertKit Learning Resources
| Resource | Description |
|---|---|
| ConvertKit Creator Courses | You can get access to an array of online courses covering topics like email list building, writing effective emails, and engagement strategies aimed at enhancing email conversion rates. |
| Knowledge Base and Documentation | Detailed documentation, guides, and FAQs to help you understand features and troubleshoot issues quickly. |
| Webinars and Tutorials | Enjoy regularly hosted sessions providing insights into effectively using ConvertKit, including optimizing email campaigns. |
| Email Marketing Resources | Get access to blog content, eBooks, and case studies discussing best practices in email marketing to improve conversions and campaigns. |
| Community and Support | Join a strong user community for creators to connect, share experiences, and exchange email marketing best practices. |
Reviews & Testimonials
ConvertKit Reviews
Having used ConvertKit for my email marketing campaign executions, I can confidently say it has been a game-changer for my affiliate marketing business. The intuitive interface makes it easy to create beautiful email sequences and landing pages without any technical expertise. I particularly appreciate how ConvertKit allows for effective audience segmentation, letting me tailor my messages and connect with my target audience on a personal level.
ConvertKit has greatly streamlined my email marketing efforts, and I highly recommend it to anyone looking to grow their audience and enhance their audience engagement rate. When considering ClickFunnels vs ConvertKit, the ConvertKit pricing structure provides excellent value, making it a wise investment for creators and small businesses alike.
ConvertKit Testimonials
ClickFunnels Review
After using ClickFunnels for over 3 years, I can confidently say it has transformed the way I approach my digital marketing strategies. One aspect I truly appreciate is the variety of ClickFunnels integrations. Connecting with tools that I already use, like my email marketing service and payment processors, has streamlined my workflow significantly. This makes managing my funnels a breeze and helps me focus on growing my business.
Although I initially considered other options as a ClickFunnels alternative, I realized the unique features and training resources available, particularly the ClickFunnels affiliate training, set it apart. This training has empowered me to promote not only my products but also the ClickFunnels platform itself.
Lastly, the ClickFunnels customer service has been impressive. Whenever I had questions or needed assistance, their support team was responsive and knowledgeable, helping me resolve issues quickly.
ClickFunnel testimonials
Conclusion
In the debate of ClickFunnels vs ConvertKit, the choice comes down to your specific marketing needs. If your goal is to optimize sales funnels and streamline the purchasing process, ClickFunnels offers precise features, including ecommerce solutions and easy-to-manage integrations. On the other hand, if building and nurturing an engaged audience through targeted email marketing is your priority, ConvertKit provides powerful automation and segmentation capabilities. Understanding the strengths of each platform will help you determine which tool aligns best with your business objectives.
